Why Has Traditional Sales Tech Become So Broken?

Sales tech stack costs and complexity have been accelerating for years. Why has this become the de-facto standard and what can we do about it?

Sales Tech Has Become Too Expensive — And Too Complex

Modern sales tech stacks are overbuilt and underdelivering. You shouldn't need sales and revenue operations teams just to stay afloat.

Tool Sprawl

CRM, Sales Engagement, B2B Data, Data Enrichment, Email Infrastructure, Sales Enablement, Buyer Enablement...the list goes on. Teams have too many tools.

A Tax On Growth

Every tool you add to your stack adds more per seat pricing, meaning you are essentially getting taxed on growth. It doesn't have to be this way, but it is.

Scaling Complexity

With the growing complexity of sales tech stacks - you now need dedicated sales and revenue operations teams just to keep everything in motion, and even they can't always keep up.